When I started neat I had imagined that I would be operating an online business, only selling to customers directly through my website. With a bit of experience under my belt, I quickly realised that I needed a broader approach and the high street is important to complement neat’s digital presence.
Selling on the high street without a permanent physical store is where pop ups come in. Not a new phenomenon but one which is still going strong – a great opportunity for businesses like mine to test out locations and work with others.
Working with other small businesses is what I love best about running my own small business. The sense of camaraderie that the collaborations provide. Creative and practical ideas to bounce off one another and experiences to share no matter how good or bad – it is great to know that someone else has had similar highs and lows.
This week I have joined forces with 2 other local small businesses whose products complement mine for a pop up in Harpenden, Hertfordshire - ZZiniHome and Apothecary Essence.
Gem from Apothecary Essence is a self-confessed candle addict! I met Gem at a Christmas Market where we were both selling our wares on a damp December day in Bavarian style cabins (or shed to you and me!)
Gem produces the most beautiful smelling natural aromatherapy candles and home fragrances using only the purest ingredients. Each of her aromatherapy blends have been created in house making them unique to Apothecary Essence.
Francesca from ZziniHome restyles the most amazing pieces of furniture using designer fabrics, vintage trends and lots of colour! I have worked with Francesca at a recent pop up in St Albans and love her passion for pattern and colour, lots of colour. She also produces luxury cushions, stools, benches and lampshades which are divine, as well as taking commissions to work on bespoke pieces.
The neat range of home accessories look great on their own but even better when they are styled with super pieces of furniture and other accessories. Our aim is to inspire customers to update their homes with our beautiful products whilst working together and having some fun along the way!
You can find us this week at 8& Shop, Leyton Road, Harpenden, AL5 2TL - Wednesday 19th June to Sunday 23rd June 2019. Or you can of course shop online with all of us 24/7!
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